Posted on June 1, 2023
We don’t change our logo for Pride Month — because we don’t need to.
Every June, when big corporate brands slap rainbows on their logos, we always roll our eyes.
Why? Because these “rainbow washing” campaigns are just another month-long marketing ploy designed to pander to the LGBTQ+ community and pad the bottom line.
Here at CREDO, we never change our logo during Pride Month because we don’t need to. We support the LGBTQ+ community all year, every year.
Since 1985, we have donated more than $15 million to progressive nonprofits fighting for equality and civil rights — groups like the Transgender Law Center, the National LGBTQ Task Force, the ACLU and our current grantee, Family Equality.
For us, Pride really is every month, and our logo has always symbolized support and solidarity with our LGBTQ+ friends and neighbors — and that solidarity is important now more than ever.
This month, as many well-known corporations are shamefully pulling back from their Pride campaigns in the face of intense conservative bigotry — even hiding their displays in the backs of stores — we are doubling down our support by donating $50 to the Transgender Law Center for every new line added to CREDO Mobile using code PRIDEPG50 or PRIDEBG50.
To all the brands authentically celebrating Pride this month and supporting the LGBTQ+ community throughout the year, we thank you and urge other corporations to follow our collective lead.
To all the companies monetizing and diluting the month of June by co-opting a rainbow flag, take some time to learn what Pride is really about (clue: it’s rooted in resistance). Lift up the voices of your queer employees and customers. Stop donating to anti-LGBTQ+ politicians and causes, and instead advocate for anti-discrimination legislation, support gender-affirming care, and take a public stance against hatred and bigotry.
As violence perpetrated on LGBTQ+ people has intensified, especially against trans and gender-diverse communities, true allyship is so important today — including from the corporate world.
So ditch the cynical press releases and rainbow logos, and move those Pride displays to the front of the store — and leave them there all year long. It’s the least you can do.