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Tuesday Tip: Why direct action is an essential part of the Women’s March

Illustration of capital building with protestors outside holding signs that say resist and our bodies, our minds, our power

Editor’s note: this piece was written by Cassady Fendlay, Director of Content at Women’s March.

Throughout our nation’s history, the fight for civil rights and equality has never been fully realized without resistance. Today, many people associate “resistance” with opposition to the dangerous and hateful person occupying the White House. But resistance to oppression, tyranny, and injustice has always been achieved by groups of people rising up to challenge repressive authority in the pursuit of freedom and equality. From Frederick Douglass and Rosa Parks to the Parkland students and the protesters arrested opposing the Supreme Court nomination of a credibly accused rapist, progress is rarely made without public displays of resistance or “direct action.”

What is direct action?

In short, nonviolent direct action is the use of demonstrations and public forms of protest to focus attention on issues that those in power have refused to address. It’s a tool for those who hold less power in society. Participants intentionally leverage their freedom, comfort and physical safety to challenge those who do have the wealth and access to influence politics. Direct action is rooted in the philosophy of nonviolence, a positive force that addresses the unjust actions of those in power while also actively respecting the humanity of the people who do harm. There are six principles of Kingian nonviolence, the ideology formed from the direct actions of the civil rights movement and influenced by the work of Mahatma Gandhi.

Public civil disobedience to bring attention to injustice can have a major impact, like when four young Black men risked their safety and freedom by sitting at a lunch counter at a Woolworth’s in Greensboro, North Carolina in 1960. Their direct action spurred more than 100,000 others to engage in direct action across the country to participate in similar sit-ins to protest racist segregation laws. Today, modern-day churches are providing sanctuary to undocumented families in violation of current immigration law. And of course, hundreds of thousands across the country participate in protests, marches (like ours at the Women’s March), banner drops, mic takeovers and other means of confronting power.

Why is direct action important to women’s rights and the progressive agenda?

A progressive agenda is inherently about making society more equitable and making space for people who have been historically marginalized and excluded to lead and thrive. A truly representative democracy is one with women leading in the halls of power and women advocating from the streets. Voting achieves the first. Direct action is a key part of achieving the second.

That means that once we put people in positions of power, we have to hold them accountable. Direct action is an effective way to do that. It allows sympathetic voices within the halls of power to justify their support for the issues we’re advocating for, and it puts pressure on less sympathetic voices to comply with our demands.

When the stakes are high –  when children are being put in cages, when families are being torn apart, when toddlers are tear gassed, and when a sexual predator is being offered a seat on the highest court in the land — the #WomensWave must rise higher. When the threats facing our communities escalate, we too must escalate.

Women have put their bodies on the line to obtain the right to vote, protest police violence,  defend immigrant families, stand up to the NRA, keep a sexual predator off the Supreme Court, protect our planet and so much more. This tried and true tactic has always been part of progressive agendas. We can’t stop now.

If you’d like to join our nationwide direct action in the fight for equality this month, please visit to find a Women’s March event near you on January 19.

And if you need a protest sign to carry at your march, CREDO has some great options that you can download and print out here.

6 Comments on “Tuesday Tip: Why direct action is an essential part of the Women’s March

  1. As a male, I support women’s rights, LBGQT rights, human rights, civil rights, . . .
    I also recognize male responsibilities: accept male role in patriarchal society and speak out about it, provide positive roles of manhood, educate boys (and girls) in social responsibility and healthy relationships based on equality, respect and non-violence.

    I am aware of several men who are of like mind, but somewhat put off by the language of “Womensmarch”. It is perceived that males are uninvited. In my opinion, women and the leadership of womensmarch and like movements should reach out more affirmatively to males who advocate for their cause, ( . . or may be willing to if invited in). Changing a culture of male over-empowerment, and rape culture will not be achieved without strong advocacy and inclusion of males. All rights (women’s, gender orientation, black’s, immigrant’s, physically challenged individual’s, indigenous peoples’ ). . . are all HUMAN rights.

    I look forward to attending a March this January 19 in Jackson NH.

  2. I think this weekend we need to focus on the broader issue of protecting our democracy from Trump, who obviously, wants to be a dictator. Unless he will take the NO that Congress has given him and end this shut-down, that’s what he will be We won’t have our democracy.

  3. I certainly hope the passion of this March is as fervent as ever. I would like to see shirts, buttons, hats, scarves, different possibilities for each year that can state something like: “Direct Action✊,” or
    “D❣️A,” “✌fervent direct action Rules,”
    “Passion/with Direct Action, every day⚡️“
    “I Am A DA Woman,” “DAW, ‘‘tis moi!”
    and have them for sale, even as an “iron-on decal. I would wear and use something as that to knock on doors fo voter registration, out walking or running, in the gym or grocery shopping, and not in garish pink that reminds me of Pepto Bismol, and why my mum gave it to me. Please find another color, or combination.
    (Soft pink, green,and brown, or purple rose and black….,) I am house bound again, and can’t join a crowd of happy women where I hoped to be, but a shirt, or cap, “whatever,” would be great to wear to my med. office at the end of the week! I’ve always been a “direct action advocate,” and added lots of humor and laughter into the mix, that’s how I usually enjoyed my life. I am bipolar depressive, so it really helpes to push the “edges” into laughter. My involvement in political activity, has been “survival” outside the dark depression of the 2016 election, and nearly every day since. A Very Great Day in the cold, rain, snow, and some sunshine, somewhere/everywhere!
    Direct Action Works

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