Posted on January 9, 2025
For women leaders: CREDO Mobile makes a difference
Recently, we sent a donation to She Should Run, which works to increase the number of women who contend for political office and thereby achieve a future in which our government is fully representative of the people it serves.
CREDO Mobile is a loyal supporter of She Should Run and our funding has powered many of the group’s campaigns. Going forward, we’ll continue working with She Should Run to drive public dialogue about women’s representation and offer first-step resources to women whose leadership potential might go untapped by conventional political recruitment.
Reversing the decline of women in politics
Recently, America had another chance to elect the first woman president. It didn’t happen (again) but, with support from CREDO Mobile, She Should Run will continue working to get more women elected to office, both nationally and locally.
Kamala Harris’ candidacy was an achievement. But overall there were fewer women running in down-ballot races in 2024. To address this, She Should Run is moving nimbly to increase the number of women running for all offices and make a greater impact in the lives of Americans by connecting women’s everyday actions to civic engagement in new ways.
She Should Run made real progress toward this goal in 2024.
- It mobilized women across the country to take nearly 60,000 “first steps” aimed at encouraging them to explore a run for office and expediting their entry into the political process.
- It increased its 2023 baseline of 11% to, now, 34% of new participants connecting with She Should Run. These are women who have not considered a run for office before, which shows that She Should Run is achieving its aim of serving women who have been left out of traditional candidate recruitment.
- It elevated the voices of women of color as well as LGBTQ+ women, with 54% of new She Should Run participants identifying as a member of one or more historically underrepresented communities.
- It transformed the user experience on its website with the launch of a new, ungated Resource Center. This yielded a 16.6% increase in first-step content visitors and a 24.4% increase in average monthly visitors.
Launching new empowerment efforts
Support from CREDO Mobile has enabled She Should Run to strengthen its position as a national thought-leader in the campaign to expand political leadership by women. She Should Run has done this through integrated brand/PR channels, creative community and brand partnerships, and message development via constituent listening and feedback.
New projects that have come to life on the heels of CREDO Mobile’s recent donation include the following:
- A partnership with CREDO Mobile to conduct a national survey on political exhaustion and women’s political engagement. This survey tapped new pools of respondents across the nation.
- Successful launch of the Ask Her Anything mentorship program, which aims to facilitate personal coaching connections between She Should Run program participants and elected leaders.
- Successful launch of the “Vote, And” campaign, an initiative to harness the energy of the election year to inspire 10,000 women to pledge an expansion of their civic engagement—from voting to exploring the idea of a run for office.
Connecting with CREDO Mobile
She Should Run was able to do all these things because our customers do one thing: use our service. When they do, they raise much-needed donations for progressive nonprofit groups like She Should Run. These donations cost our customers nothing—but they mean everything to the nonprofits we fund.
If you’re a CREDO Mobile member, thank you for your support. If you’re not a member, please join us now. You’ll get all you want from your mobile service: the nation’s top-rated, most reliable network, competitive plans and great deals on new devices.
And you’ll get much more. You’ll get a powerful way to support your values whenever you use your phone.
Switching is easy. You can bring your current device and your current number. Go to CREDOMobile.com to learn more.