Why doesn’t CREDO change our logo for Pride Month? Because we don’t need to.

You see it every June – brands across America slap rainbow colors across their logos in hopes of attracting a lucrative demographic through their support of Pride.

Here at CREDO, we don’t change our logo in June. That’s because we don’t need to.

Our brand stands for LGBTQ equality all year, not just when other companies are co-opting a movement for a month-long marketing campaign.

Since our founding more than 30 years ago, CREDO and our members have been standing with the LGBTQ community as a core part of our company’s mission. We not only speak out when we see discrimination, we actively campaign against it and work to create a country and a world where everyone is free to be who they are. And with our monthly donations program, our members have voted to donate more than $5.9 million to progressive organizations fighting for LGBTQ rights, like the National LGBTQ Task Force and the Transgender Law Center.

If brands want to support the LGBTQ community, they should do so authentically and all year-round, starting with the understanding that Pride Month was founded on resistance, and it isn’t a once-a-year party that corporate America can crash.

And companies who support LGBTQ rights – not just the rainbow logos and cash that follows – should stop donating to the Republican party and lawmakers who are relentless in their attacks on LGBTQ equality. Instead, they should follow the lead of Salesforce and Angie’s List who announced boycotts of Indiana when then-Gov. Mike Pence signed anti-LGBTQ legislation into law. Or IBM, PayPal, and Google when they did the same in 2016 after North Carolina passed anti-trans legislation. Or CREDO, by directly funding LGBTQ rights groups and mobilizing customers to take action.

With the constant attacks by the Trump administration and right-wing conservatives on their civil rights, the LGBTQ community needs allies all year, not just in June. We hope other brands who are cashing in this month remember that.