CREDO supports LGBTQ rights all year — not just during Pride Month
Here at CREDO, we don’t change our logo each June during Pride Month. That’s because we don’t need to.
While most corporate brands rainbow-stripe their logos for a month-long marketing campaign and issue statements to prove their LGBTQ cred, CREDO supports our allies in the LGBTQ community all year long.
In fact, since our founding in 1985, our customers have helped us donate more than $14 million to groups like the National LGBTQ Task Force, the Transgender Law Center, the ACLU, Freedom For All Americans (a June 2021 grantee) and dozens of other groups fighting for equality and civil rights.
Standing with the LGBTQ community is a core part of our company’s mission, and we are working every day to create a country and a world where everyone is free to be who they are. Our LGBTQ friends and family need allies all year-long — not just in June — and we’re proud to support them 365 days a year.
If brands want to support the LGBTQ community, they should do so authentically and all year-round, starting with the understanding that Pride Month was founded on resistance, and it isn’t a once-a-year party that corporate America can crash.
And companies who claim to support LGBTQ rights – not just the rainbow logos and cash that follows – should stop donating to the Republican party and lawmakers who are relentless in their attacks on LGBTQ equality.
For example, while telecom giant AT&T swaps out its logo for rainbows and sells Pride-themed merchandise on its website, it was reported in 2019 that the company had quietly donated at least $2.7 million to 193 anti-LGBTQ politicians — not to mention its habitual funding of the Republican party and other right-wing causes who stand in direct opposition to equality and LGBTQ rights.
As right-wing conservatives across the country continue their campaign to strip away the rights of LGBTQ people, especially among the trans community, the LGBTQ community needs allies all year, not just in June. We hope other brands follow our lead.
If you’d like to vote for Freedom For All Americans to receive a portion of this month’s $150,000 donation, please visit CREDODonations.com.